Empathy Map Maker
Synthesise UX research with an Empathy Map. Six color-coded sections (Says, Thinks, Does, Feels, Pains, Gains), persona header (name + role), theme picker, auto-save and export as SVG, PNG, JSON or text.
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Persona
SAYS
Quotes & defining words from interviews
THINKS
What might they be thinking but not saying?
DOES
Observable actions & behaviours
FEELS
Emotional state · what they care about
PAINS
Frustrations, fears, obstacles
GAINS
Wants, needs, desired outcomes, success measures
⚠ About your data: Auto-saved to your browser's localStorage on this device only. Nothing is uploaded. Always Export JSON for backup. See the privacy policy.
Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.
How to use this empathy map maker
- Type a project name, fill in the persona name and role, and pick a theme.
- Add quotes / observations to each of the 6 sections: Says, Thinks, Does, Feels, Pains, Gains.
- Move items between sections with the dropdown if needed.
- Use the empathy map to align the team on user needs before sketching solutions.
- Export as SVG (vector), PNG, JSON (re-importable) or copy as text.
Frequently asked questions
What is an empathy map?
A collaborative UX-research template (Dave Gray / XPLANE) that summarises what a user says, thinks, does and feels, plus their pains and gains, on a single page.
When do you use it?
Use it after user interviews / observations to consolidate insights before designing solutions, or to share research findings with your team.
Is anything uploaded?
No. Auto-save uses localStorage on this device only.