Ansoff Matrix Maker
Plot growth options on the Ansoff matrix. Four color-coded quadrants for Market Penetration, Product Development, Market Development and Diversification with risk indicators, theme picker, auto-save, and export as SVG, PNG, JSON or text.
Markets →
Existing Market
New Market
Products ↓
Existing Product
New Product
Market Penetration
Existing market · Existing product · Lowest risk
Product Development
Existing market · New product · Medium risk
Market Development
New market · Existing product · Medium risk
Diversification
New market · New product · Highest risk
⚠ About your data: Auto-saved to your browser's localStorage on this device only. Nothing is uploaded. Always Export JSON for backup. See the privacy policy.
Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.
How to use this ansoff matrix maker
- Type a company or project title and pick a theme.
- Add growth ideas to one of the 4 quadrants — penetration, product development, market development or diversification.
- Use the dropdown to move items if a strategy fits a different risk profile.
- Export as SVG, PNG, JSON or copy as text.
- Re-import a JSON to continue editing later.
Frequently asked questions
What is the Ansoff Matrix?
A 2×2 matrix introduced by Igor Ansoff that maps growth strategies along two axes: existing vs new markets and existing vs new products.
Which quadrant is highest risk?
Diversification (new market, new product). Market penetration (existing market, existing product) is lowest risk.
Is anything uploaded?
No. Auto-save uses localStorage on this device only.