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Balanced Scorecard Maker

Translate strategy into a Balanced Scorecard. Four perspectives, each with strategic objectives, KPIs, targets and initiatives. Vision/strategy header, 4 themes, auto-save, and export as SVG, PNG, JSON or text. Re-import JSON to keep editing later.

Financial
How do we look to shareholders?
No objectives yet.
Customer
How do customers see us?
No objectives yet.
Internal Processes
What internal processes must we excel at?
No objectives yet.
Learning & Growth
Can we keep improving and creating value?
No objectives yet.
Auto-save ready
⚠ About your data: Auto-saved to your browser's localStorage on this device only. Nothing is uploaded. Always Export JSON for backup. See the privacy policy.

Auto-saved in your browser's localStorage on this device only. Nothing is uploaded.

How to use this balanced scorecard maker

  1. Type a company name and pick a theme. Optionally add a vision/strategy line at the top.
  2. Click + Add objective inside a perspective.
  3. For each objective fill in: strategic objective, KPI / measure, target and initiative / action.
  4. Move objectives between perspectives with the dropdown if needed.
  5. Export as SVG (vector), PNG, JSON (re-importable) or copy as text.

Frequently asked questions

What is a Balanced Scorecard?

A strategic management framework by Kaplan & Norton that translates a vision into objectives across four perspectives: Financial, Customer, Internal Processes, and Learning & Growth — each with KPIs and initiatives.

Why four perspectives?

They balance financial outcomes with customer view, the internal processes that drive them, and the learning & growth that sustains improvement over time.

Is anything uploaded?

No. Auto-save uses localStorage on this device only.